Monday, January 5, 2009

An Eyeful of Practical Beauty


Here’s a handy idea from Avon: Anew Rejuvenate 24-hour Eye Moisturizer –two formulas, one for day and one for night, in one jar. One side is a night time treatment that softens the appearance of fine lines and minimizes under-eye puffiness. You wake up and your eyes seem more rested and somehow more youthful looking. The PM formula is designed to help repair cellular damage and to help prevent fluid retention.

The other chamber in the jar is a Day Revitalization Cream with SPF 25 UVA/UVB protection, which, the company states, can even be used on the sensitive eye lid area, which really is something new. The day formula makes eyes look revitalized and awake while softening the appearance of fine lines and wrinkles. This cream is formulated to help inhibit enzyme oxidation that can lead to dark shadows.

According to Avon, “in just 24 hours more than 70% of women saw the look of fine lines softened, shadows brightened and puffiness reduced “ and “in just two weeks, 77% saw a dramatic improvement in the appearance of fine lines and wrinkles.”

Having both AM and PM formulas in one jar saves space, time and a bit of money. There are generous amounts of both creams in the 0.33 fl.oz. jar and both feel very light and soothing when applied. For $30. you really are getting two creams specially formulated for the delicate eye area, one for the night and one for day.

4 comments:

  1. I ordered this after reading this post. This is a wonderful product and genius packaging. Thanks Avon!

    ReplyDelete
  2. I see you ran this way before the New York Times did! Way to go--thanks for these valuable and well-written reviews. This is a very good eye cream--creams!

    ReplyDelete
  3. Fabulous! Keep these reviews coming..you are honest and the pieces are enjoyable to read. Thanks!

    ReplyDelete
  4. Avon has a winner with this one.

    ReplyDelete