Easy Eye Make-Up Application

 Over the years—our own and time in general—the colors, shades and textures of eye shadows my change, but the basic application technique is the same. As with all make-up, unless you are preparing for a saunter down the catwalk or to be seen from the last row in a theater-- less is always more.

Whether you choose minerals, crème, or powder, it is best to start with a clean, dry eye lid. Use a base if you like. If you curl your lashes, take care of that before you apply the shadow.

Start with the medium shade on the lid itself. Use a light hand—you can always add more later. The darker shade (which can also double as a powder eyeliner if it is not too loose) goes in the crease of the eyelid—where the lid meets the area under the eyebrow. You can add a fillip of darker shade to a small portion of the outer area of the lid, taking care to blend. In fact blending is an important part of the application process. Just under the brow is where the lightest shade is applied, again, with t light hand. Some eyeshadows come in a palette of four shades, allowing you to be more creative. As for what color works best with your eye color, the choice is up to you. Also consider the whole picture—your skin tone and hair color and if you are not sure what shade is best, stay with neutral shades.

As make-up artist supreme Kevyn Aucoin stated in his book The Art of Make-up, “The main principle to bear in mind with eyeshadow (and with the shadowing techniques…) is that dark colors deepen or hollow an area and light colors bring it forward.”

A very helpful and easy to use site with shadow application tips is Covergirl’s http://www.covergirl.com/makeup-tips/eye-makeup-tips/  where you can also find the useful application tips for deep-set eyes, wide-set eyes, close-set eyes, for eyeglass wearers, for Asian eyes. Another is from Avon  http://www.avon.com/1/1/3766-jillian-dempsey-avon-professional-eyeshadow.html  and, for help choosing a shadow color for your eye color and skin tone, take a look at  Maybelline’s http://www.maybelline.com/mca/index.aspx

(thanks to http://www.freepixels.com/  for the photo)

Chicago via New York and Maybelline

Maybelline New York
will be center stage with
the cast of Broadway’s Chicago for a Sensational event

Thursday, July 30th

Professional Makeup Artists will help women identify their perfect lip shades
And will offer on-the-spot mini sensational lipcolor makeovers
At Rite-Aid in Grand Central 8-10am, 12-2pm, 3-7pm
Also, outside Grand Central from 3-7

Enter to win FREE Tickets to Broadway’s CHICAGO

Maybelline New York will give away a pair of free tickets to Chicago every hour

between 3 and 7pm

PLUS
Coupons for Maybelline New York's Color Sensational Lipcolor,

50% off discounts for Chicago will be available on a first come, first served basis, and much more.

Except for the activity at Rite Aid, everything will be at the Taxi Stand located at

43rd Street and Vanderbilt Avenue, just outside

Grand Central Terminal

It’s a one day event – Thursday, July 30^th

Mascara Madness

Mascara has come a long way over the recent years. The choices are dizzying—do you want to lengthen? Plump up? Be waterproof? Be able to remove with soap and water—something that should bring tears to most eyes--?, curl while you color? ? ? ?

Now there are at least two types—Double Extend by L’Oreal, which promises a “lash extension effect” and The Colossal Volum’ Express (with collagen) by Maybelline that swears you will get 9 X the volume in one coat and no clumps.

Double Extend has “beauty tubes technology” and has two applicators. The first step is to apply a nourishing base coat. Then the Ultra Lengthening Tube Top Coat is applied.

Testing will commence shortly.

Make-up, made-up

What exactly is the deal with those Minerals (or is it Mineral?) make-up powders? The first ones were advertised on cable and offered exclusively--you had to sign up for a regular supply. And seeing how those products were applied--"no liquid foundation!" the host exclaimed, while she slathered on the special "concealer". It looked to me as if the "special concealer" was acting like a foundation with the minerals powder dusted over that. Of course the result was a flawless complexion.

Now we have many lines to choose from-- at CVS, Drugstore.com, Target, and assorted department stores. How do we put this stuff on our faces so we look like we didn't try too hard to look perfect-- we want to look great naturally.

It can be done, but you do need to apply a concealer--it doesn't have t be the one in the line---you can buy Neutrogena Minerals make-up powder and Maybelline concealer. The effect is the same. Use a light hand, though, or, like any powder--light or not-- the minerals powder will make its way onto every crease, line and crevice in your face. But used sparingly, these powders offer a nice, light alternative for a finished face.